The Middle East’s gaming sector has witnessed remarkable growth, with the highest gaming penetration—over 60% of the population are game enthusiasts. Saudi Arabia and the UAE are leading this surge, with the sector expected to reach a valuation of $6 billion by 2027, according to the Dubai Multi Commodities Centre’s study.
At the forefront of this evolution, True Gamers, a UAE-based esteemed esports clubs network, has already established six clubs in Dubai. It has invested a significant $45 million to develop over 150 clubs across Saudi Arabia. Additionally, True Gamers is gearing up for further expansion, with plans to open new branches in Dubai, Abu Dhabi, and Sharjah within the next few months. This strategic expansion is about providing state-of-the-art gaming facilities and creating a nurturing ecosystem for gaming content creators to thrive.
The content creator economy in the Middle East underscores a pivotal shift towards authentic digital marketing strategies, with nano and micro-influencers and user-generated content (UGC) playing crucial roles. This trend signals a growing demand for a supportive ecosystem that caters to the aspirations of gaming content creators and values creativity, innovation, and collaboration.
In response to this evolving landscape, True Gamers and Takefluence are launching an ambassador program designed explicitly for the gaming community. This initiative aims to harness the potential of gaming enthusiasts and content creators, offering them a platform to showcase their creativity, engage with a wider audience, and, ultimately, transform their passion for gaming into rewarding opportunities.
“This partnership reflects a shared vision for the future of Gaming, eSport and content creation in the region, highlighting the synergies between technological innovation and community engagement. As the digital landscape evolves, collaborations like this are crucial in driving the growth of the eGaming and content creator economies, offering new opportunities for creators and brands alike.”, said Archie Rudyuk, CEO and Co-Founder of Takefluence.
“By combining our resources and expertise, we are not just offering a platform for gamers and creators but also setting the stage for the next generation of gaming content. This initiative is about recognizing and amplifying the talents within our community, ensuring that the Middle East becomes a main hub of innovation and creativity in the global gaming scene.”, said Vlad Belyanin, True Gamers Co-Founder and CPO.
The collaboration between True Gamers and Takefluence marks the beginning of a new chapter in the eGaming content creation narrative in the Middle East. It is a call to action for creators to leverage their skills, embrace new opportunities, and be at the forefront of the digital revolution in the gaming world. With the support of this groundbreaking initiative, the region’s gaming content creators are set to embark on a journey of growth, discovery, and unparalleled success.
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