Infobip has launched its first data centre in Saudi Arabia to facilitate seamless digital interactions between businesses and their customers across preferred communication channels. This move is in line with the ongoing digital transformation in KSA and the region.
Infobip’s robust platform and infrastructure will empower businesses in KSA to engage with their customers at every touchpoint of their journey, delivering large volumes of digital interactions at high speed with low latency and best-in-class delivery rates.
The data centre, collocated at local provider, will host and process data within the country, in line with international data security standards (such as ISO 27001, ISO 27017, and ISO 27018). Infobip’s local data centre in KSA will offer scalability and reliability to meet the evolving needs of businesses across various industries.
Establishing Infobip’s first local data centre in KSA ensures maximum data security for businesses. It also supports the digital innovation capabilities of local businesses and public sector enterprises in the market.
“We are inspired by the ever-changing customer preferences and driven by the desire to elevate experiences for businesses and their customers globally,” said Amsal Kapetanović, Country Manager KSA. “The launch of our data centre in KSA marks a significant milestone in our journey towards democratising global communications and digital interactions, enabling businesses to transform their customer relationships and increase loyalty.”
Ante Pamuković, President of International Revenue at Infobip, said: “Our investment in the Data Centre underscores our dedication to the KSA market and our commitment to prioritising data security.
KSA businesses now have access to our extensive portfolio of customer-engaging channels and solutions, empowering them to elevate their digital interactions and drive business growth“.
Infobip offers a range of services in KSA, including SaaS (Software as a Service), CCaaS (Contact Centre as a Service), CPaaS (Communication Platform as a Service), and Voice solutions.
Infobip’s latest messaging trends report indicates a 40% increase in interactions over the WhatsApp Business Platform in KSA, underscoring its position as the preferred channel among customers. Moreover, Infobip has witnessed a 50% growth in interactions within the retail and e-commerce industry and 30% increase in interactions within the finance industry in KSA.
