Hisense has unveiled its “BEYOND GLORY” campaign, which celebrates the relentless pursuit of excellence, mirroring the dedication of professional footballers aiming to be EURO champions. The campaign also emphasises Hisense’s commitment to pushing boundaries in the home appliance industry, with an unwavering dedication to pioneering technology and superior quality in improving everyday life.
Hisense provides cutting-edge technology designed to transform the way viewers experience UEFA EURO 2024 at home.
By combining technology and innovation, Hisense enhances how fans watch football and revolutionises the viewing experience. The ‘BEYOND GLORY’ campaign brings fans closer to the game, creating unforgettable moments that will be cherished long after the final whistle.
This marks Hisense’s third consecutive UEFA EURO sponsorship, following successful partnerships with both UEFA EURO and FIFA World Cup 2022
“Hisense is thrilled to continue its partnership with UEFA EURO,” commented Jason Ou, President at Hisense Middle East and Africa. “Our sponsorship of UEFA EURO 2024 highlights our commitment to delivering superior quality and innovation to our customers. Through our ‘BEYOND GLORY’ campaign, we aim to provide fans around the world with an unparalleled viewing experience.”
Hisense is leveraging its UEFA partnership to strengthen brand awareness and be the top choice for consumers through impactful marketing and its new campaign.
“Our sports sponsorships are a great way to connect with consumers globally and build trust in the Hisense brand,” said Fazalur Rahman, Regional Marketing Director, Hisense Middle East and Africa. “We are thrilled to be a part of UEFA EURO 2024 once again, and we’re committed to providing fans in the region with an experience that goes beyond the glory of the game itself.”
This UEFA EURO 2024 partnership reinforces Hisense’s commitment to delivering exceptional experiences and achieving remarkable business growth worldwide. By expanding its collaboration with partners, Hisense ensures the excitement of UEFA EURO 2024 reaches a broad audience, making every moment of the tournament accessible and enjoyable.
