CMF, the sub-brand of London-based technology company Nothing, has today announced four new products – CMF Phone 2 Pro, Buds 2, Buds 2 Plus and Buds 2a.
“We’re proud to introduce the latest CMF by Nothing products to the GCC,” said Rishi Kishor Gupta, Regional Director at Nothing MEA. “This launch is a significant step forward in our regional journey and reflects our continued commitment to growing in key markets. The GCC is home to a diverse, tech-savvy community that we believe will truly appreciate CMF’s unique blend of thoughtful design and cutting-edge technology—delivered at accessible price points.” He continued, “We are eager to engage with our community and deliver innovative products that truly enrich their lives.”
At the regional showcase, AI and Tech Expert Mohamed Saieed walked the audience through the CMF Phone 2 Pro, sharing both technical highlights and his personal experience with the device.
CMF Phone 2 Pro
With segment-leading performance, a pro-level four-camera system, a wonderfully bright display, and a premium design, CMF Phone 2 Pro is the ultimate daily smartphone. Unique, powerful and fun, CMF Phone 2 Pro is primed for capturing life’s moments with a joyful, forward-looking beat and refined design. The slimmest and lightest smartphone Nothing has ever designed. At 7.8 mm, weighing just 185 g, CMF Phone 2 Pro is nearly weightless – 5% thinner than CMF Phone 1. It comes in an elegant body with an aluminum camera surround – evolved from the first-generation design – and features stainless steel screws for an authentic Nothing feel that unveils the craft behind it. Plus, increased water durability with IP54 – CMF Phone 1 was IP52.
CMF Phone 2 Pro comes in four colours: White, Black, Orange and Light Green. Black and Light Green are crafted with a glass-like back that mimics a frosted glass texture and is bordered with a metallic frame. Refined and minimalist, White is worked with a panelled sandstone finish at the back with an authentic feel and haptics. Orange has a metallic sheen and is the boldest option of all. When designing, we’ve taken care to lend the different iterations a more sophisticated quality, in a considered step up from CMF Phone 1.
CMF Phone 2 Pro features an advanced four-camera system, complete with a 50 MP main camera with the largest sensor size in its class and capturing 64% more light than CMF Phone 1. For faraway scenes, the powerful telephoto lens uses 6 stacked lenses to digitally zoom onto your subject 20x – the only smartphone with telephoto sensor in this segment. To wrap it up, the 8 MP ultra-wide camera provides an expansive field of view, perfect for everything from landscapes to skylines, while the 16 MP front camera is ready to snap your sharpest selfies.
Now in its 6th generation, the newly upgraded MediaTek Dimensity 7300 Pro 5G processor packs an 8-core CPU that clocks in speeds of up to 2.5 GHz – ready to live up to the demands of heavy multi-taskers. For cutting-edge performance, with 10% quicker processing and a 5% improvement in graphics when compared to CMF Phone 1. Co-engineered with the state-of-the-art TSMC 4 nm process technology for game-changing power efficiency.
With a 5000 mAh battery that lasts nearly one hour longer than Phone 1, CMF Phone 2 Pro effortlessly powers through two days of use on a single full charge.
Wonderfully bright, highly responsive and the largest display to date in the CMF range and best-in-class in its category. Featuring a 6.77″ FHD+ flexible AMOLED display that delivers a stunning 1.07 billion hues – nearly 1 billion more colours than CMF Phone 1. HDR photography takes colouration and vibrancy up a level, while Ultra HDR captures enhance the brightness of highlights by 6 to 8 times, increasing peak brightness to 3000 nits – a 50% higher peak brightness than that of CMF Phone 1.
Switch seamlessly between to-do’s and fun with a 1000 Hz touch sampling rate – a 316% uptake compared CMF Phone 1 – and a 120 Hz Adaptive refresh rate CMF Phone 2 Pro retains modularity with three new accessories including Universal Cover, Interchangeable Lenses (Fisheye and Macro), and Wallet/Stand. A key upgrade from CMF Phone 1, is that the second-generation smartphone supports contactless payments with NFC. CMF Audio
The CMF Buds 2025 lineup ranges across multiple price points making it accessible to all. From everyday audio needs to immersive sessions and personalised sound, there is a pair of CMF Buds for every need and music profile. Each model balances performance, design, and gives users more control over their listening experience.
CMF Buds 2
Buds 2 is a versatile companion for the everyday, balancing sound, comfort and smart features. Complete with Dirac OpteoTM tuning, 48dB hybrid ANC and Spatial Audio Effect, it refines the listening experience, bringing clearer, more dynamic sound.
CMF Buds 2 Plus
Buds 2 Plus is built for those who demand more, delivering a next-level audio experience. It’s equipped with Hi-Res LDAC, hearing compensation and full EQ customisation for a rich, balanced sound tailored to your unique hearing profile.
CMF Buds 2a
Buds 2a is the go-to entry-level option, here to deliver clear sound to all. Encased in a lightweight design, it provides essential, high-quality audio with 42dB ANC, a 12.4 mm bio-fibre driver and deep bass for all-day listening.
All products will be available to purchase from nothing.tech and retail partners. Open sales commencing on May 22nd, 2025, in the GCC markets.
Pricing and Availability
CMF Phone 2 Pro is available in two storage variants:
- 8 + 128GB – SAR 799
- 8 + 256GB – SAR 999
CMF buds range is available in three models:
- CMF Buds 2 – SAR 169
- CMF Buds 2 Plus – SAR 199
- CMF Buds 2a – SAR 129
CMF Phone 2 Pro accessories:
- Universal Cover – SAR 149
- Interchangeable Lenses (Fisheye and Macro) – SAR 189
- Wallet/Stand – SAR 189
