Epson has named international music icon Shakira as the new official ambassador for its Middle East, Türkiye, Africa, Central and West Asia (META-CWA) region. The strategic partnership with Shakira, the globally renowned musician, entrepreneur, innovator, and mother, aligns with Epson’s commitment to providing accessible and sustainable technology that empowers individuals. Furthermore, this collaboration underscores Epson’s commitment to promoting innovation, empowerment, and entrepreneurship globally.
The new partnership with Shakira will be launched as part of Epson’s campaign “Imagine New Possibilities.” This builds upon existing collaborations where the music star represents other regions across Epson’s global footprint. It will incorporate a range of initiatives that champion youth creativity and innovation. The new campaign is designed to inspire the next generation to discover new possibilities, boost confidence, creativity, and performance, while fostering an environment where imagination can flourish.
Every day, Epson demonstrates its commitment to delivering technology that enriches visual experiences and enhances creative capabilities. Through its state-of-the-art visual and printing solutions, Epson enables students to transform ideas into reality; provides entrepreneurs and small businesses with accessible tools to visualise, design, and create their dreams; supports educators in delivering immersive, hands-on learning experiences; and helps families capture, preserve, and share their most meaningful moments.
“At Epson, we believe in the power of creativity to shape the future, and we are committed to providing the solutions that help turn ideas into reality. By making technology more accessible and fostering hands-on engagement, we aim to empower today’s innovators while inspiring and nurturing the next generation. Shakira’s dedication to education and creativity makes her the ideal ambassador for this partnership. Together, we are excited to enable both this generation and the next to dream big,” said Natalie Harrison, Marketing Director at Epson META-CW Asia.
Shakira, a multi-Grammy and Latin Grammy award-winning artist, philanthropist, and UNICEF Goodwill Ambassador, is renowned for relishing new opportunities and tackling creative projects with bold ideas. Like Epson, the artist continuously pushes boundaries – challenging conventions and delivering bold, inspiring results. The partnership between Epson and Shakira will officially launch on July 1st, featuring the music megastar across multiple platforms including digital media, retail experiences, and educational initiatives throughout the region.
