PNY Technologies has announced a strategic restructuring of its Middle East and Africa (MEA) operations to support continued growth across its consumer and professional product lines. This transformation marks a significant step in PNY’s long-term commitment to the region and aligns with the growing demand for advanced computing and AI solutions powered by NVIDIA.
As part of the restructuring, PNY has established two dedicated business divisions. The Channel Division, led by Talus Arukalil, will focus on strengthening distribution networks for NVIDIA graphics products, including GeForce and RTX Pro, as well as expanding reach in the retail storage market with SSDs, DRAM, flash cards, and USB drives. Meanwhile, the Compute Division, headed by Muhannad Hammad, will concentrate on driving business development around AI infrastructure and professional services. This division is designed to respond to the increasing need for high-performance computing solutions across various industries in the MEA region.
The reorganisation follows the recent opening of PNY’s new regional office in Saudi Arabia. This move underscores the company’s strategic focus on the Gulf market and its broader regional presence. To further strengthen local engagement and provide tailored support, PNY has also appointed dedicated Key Account Managers in key sub-regions. Gader Muhsen will oversee North Africa, Saqer Alanazi will manage operations in Saudi Arabia, and Kagiso Diteko will support East and Southern Africa.
Adding to its regional capabilities, PNY has welcomed Ahmed Gamal as Business Development Manager – AI Solutions. Based in Dubai, he will focus on delivering customised AI offerings and supporting strategic partners across MEA. With this comprehensive restructuring, PNY aims to enhance its regional agility, deepen market penetration, and better serve the evolving needs of customers across the consumer and professional technology landscape.
