Infobip, which celebrates its 20th anniversary this month, brought together over 1,000 of its engineers from across the world for DevDays 2026, with the goal of strengthening AI competencies and exploring what it means to be an AI-first business.
The event showcased how teams across the business are using AI in their daily work to build more conversational, personal customer experiences that drive loyalty for businesses and brands. Over the last 20 years, Infobip has focused on helping businesses communicate better with their customers, at scale, across every channel.
As highlighted at the event, for Infobip artificial intelligence is not merely a future strategic goal, but an ongoing process already taking place at all levels of the organisation. Within Infobip’s global communications platform, and a reach of more than seven billion mobile devices globally, AI is becoming an inseparable part of the company’s strategy and is built into the way it develops products and goes to market.
Infobip’s DevDays 2026 was a celebration of engineering excellence and made it clear that AI products are only as good as the people behind them, highlighting why it’s so important to invest in people, empowering them with the skills and knowledge to work confidently with AI.
Izabel Jelenić, co-founder and Chief Technology Officer of Infobip, said: “We have always been innovators, it is part of our identity and our culture. The combination of who we are and the direction technology is evolving gives us the opportunity to move faster, build better, and continuously raise the bar. Artificial intelligence must be deeply embedded in the way we think, design, make decisions and execute. That is why we place particular focus on developing internal competencies and a deep understanding of artificial intelligence at all levels of the organisation – from engineering to business functions – in order to build a solid foundation for developing advanced AI solutions for the global market.”
AgentOS, Infobip’s intelligent foundation for autonomous customer communications, exemplifies its AI-first approach. AgentOS combines AI agents, people, data and channels into a single environment to help businesses choose the right channel, trigger the next action and bring in a human when needed, all on Infobip’s global infrastructure.
Saša Erak, VP Engineering at Infobip, added: “Being AI-first does not mean blindly automating processes, but deliberately embedding artificial intelligence into the way we design and improve our work. We are systematically reshaping our operating model: measuring where AI accelerates work, automating repetitive tasks and redirecting energy toward decisions and outcomes that AI cannot take over. Artificial intelligence brings speed, scalability and analytical power, while people retain judgement, creativity, context and trust.”
