Sony’s brand-new range of BRAVIA Theatre home audio products, including an array of soundbars, a home theatre system, and a neckband speaker, are now available in the GCC. Viewers can enjoy an unmatched cinema experience with outstanding picture and sound quality at home with the BRAVIA 7 and BRAVIA 9 TVs, and BRAVIA Theatre Quad, BRAVIA Bar 8, and BRAVIA Bar 9.
The new Sony BRAVIA lineup, including the BRAVIA 7 and BRAVIA 9 TVs, as well as the BRAVIA Theatre Quad, BRAVIA Theatre Bar 8, and BRAVIA Theatre Bar 9 soundbars, is set to transform home entertainment. With a focus on bringing the cinema experience into your living room, these devices deliver the creators’ intent with delightful precision.
The BRAVIA 7 and 9 TVs boast the XR Backlight Master Drive, providing breathtaking brightness and contrast for a lifelike viewing experience. Studio Calibrated Mode ensures that colours are true to the filmmakers’ vision, making every movie night a cinematic journey. For gamers, the lineup offers low input lag and immersive soundscapes, creating a perfect balance between visual and auditory excellence. The BRAVIA Theatre Quad and Theatre Bars enhance this experience further, providing rich, dynamic audio that complements the stunning visuals of the BRAVIA TVs. Whether you’re watching movies, gaming, or streaming your favourite shows, Sony’s new BRAVIA lineup ensures you enjoy the ultimate home theatre experience.
The matching features and design of BRAVIA TVs and BRAVIA Theatre home audio products make it easier for consumers in the GCC to choose and combine a complete home entertainment package for an outstanding cinematic experience, bringing full audiovisual richness of any film content at home.
Sony has unique, extensive experience in the film industry, ranging from professional cameras and monitors to film production and distribution. Building on those strengths, for its newly announced BRAVIA Theatre home audio product line-up, the company has focused on the differences between the viewing environments at the cinema and at home, working on various initiatives to provide the same immersive audio to the home setting.
The acoustics of a cinema is precisely designed, and the sound emitting from a large number of speakers placed on the ceiling and walls creates a localised sound field, providing the audience with an overwhelming sense of immersion. With BRAVIA Theatre, GCC viewers can enjoy the same kind of acoustic cinema experience at home.
In addition to home theatre, Sony continues to support the gaming community in the region. Sony is a proud founding partner for the Esports World Cup 2024 through a multi-year agreement. The 2024 Esports World Cup is currently underway in Riyadh, Saudi Arabia and will run until August 25. Sony has provided 500 BRAVIA TVs to be used at Riyadh Boulevard City for visitors and tourists to enjoy an immersive gaming experience.
“We are delighted to see the BRAVIA TVs and BRAVIA Theatre home audio products being embraced by the region,” said Jobin Joejoe, Managing Director, Sony Middle East and Africa. “Our commitment to delivering unparalleled cinematic experiences at home is reflected in this new range, which combines our extensive expertise in the film industry with innovative technology. Designed to provide an immersive audio-visual experience that brings every scene to life, the Sony BRAVIA line is sure to elevate home entertainment setups.”
