HP Rolls Out New Offerings and Enhanced Partner Program at Amplify Partner Conference

HP Rolls Out New Offerings and Enhanced Partner Program at Amplify Partner Conference

HP successfully concluded the Amplify Partner Conference, shining a spotlight on the power of HP’s vast global partner network, product and service innovation leadership, and trust in the industry. The company rolled out details about its broad portfolio of more than 100 AI-enabled solutions, which are going to redefine productivity and collaboration in the AI and hybrid era.

“Amidst the most exhilarating market dynamics our industry has witnessed in decades, HP and our partners are paving the path for sustained growth, and we’re excited by the countless opportunities that lie ahead to drive our collective business forward,” said David McQuarrie, HP’s Chief Commercial Officer. “HP’s Future Ready portfolio and Future Ready operations are enabling partners to capitalize on global trends, compete in the market, and win – across geographies, customer verticals, and business scale.”

With this week’s announcements, HP is putting channel partners in a formidable position: a partner program that prepares for emerging opportunities like AI and supports long-term sustained growth; and a powerful new portfolio that redefines productivity and collaboration for today’s modern workforce.

In 2024 and beyond, HP will continue to advance its Future Ready strategy – ensuring that channel partners have maximal opportunity to drive greater efficiency, insight, and profitability.

HP announced new findings from its Work Relationship Index, a comprehensive study exploring employees’ relationships with work worldwide. The study, which surveyed more than 15,600 respondents across 12 countries, reveals that while the world’s relationship with work is strained and employee expectations are rising, AI is seen as a key to unlocking better relationships with work.

The company shared new benefits aimed at accelerating partner growth through the Amplify Partner Program. These include the industry’s first role-based AI partner training and certification program and a new Growth Play opportunity tailored for AI Data Science. Powered by HP’s broad portfolio of more than 100 AI-enabled solutions and the company’s Future Ready strategy, HP is unlocking new opportunities alongside partners to support long-term sustained growth.

HP unveiled the industry’s largest portfolio of AI PCs leveraging the power of AI to enhance productivity, creativity, and user experiences in hybrid work settings, including:

  • New HP Elite PCs, Z by HP mobile workstations to unlock new levels of productivity and creativity
  • The AI Creation Center, the world’s most comprehensive workstation solution for AI development2, including Z by HP AI Studio co-engineered with NVIDIA NGC libraries enable data scientists to capitalize on AI creation.
  • Expansion of the industry’s broadest portfolio of certified conferencing room solutions and headsets with new Poly Studio solutions for more meaningful collaboration
  • The world’s first business PCs designed to protect firmware against quantum computer hacks powered by HP’s upgraded Endpoint Security Controller (ESC) chip to future-proof sensitive data

New HP Color LaserJet 3000 series, the latest addition to its world-class office print portfolio. Designed for customers that require high performance in a small footprint, the new Color LaserJet 3000 series is the latest device powered by energy-efficient TerraJet toner technology, enabling sharper colours and fast print speeds for growing businesses.

HP also announced new and enhanced services and solutions that drive value and enable partners to build and grow their services and software businesses. These new solutions include HP WEX, HP’s first AI-enabled digital experience platform; a new managed service offering for PCs; a new print subscription service; a simplified good/better/best approach to HP support packages; and services and programs to extend the life of devices and accelerate a circular economy.

 

Vertiv Outlines Best Practices of High-Density Cooling for Data Centers

Vertiv Outlines Best Practices of High-Density Cooling for Data Centers

Mahmoud Abdelmoneim, Sales Director for Middle East, Turkey & Central…
How Generative AI Accelerates Digital Transformation

How Generative AI Accelerates Digital Transformation

Lori MacVittie, F5 Distinguished Engineer discusses the impact of…
Maintaining Balance Between Performance and User Experience

Maintaining Balance Between Performance and User Experience

Gaurav Mohan, VP, SAARC & Middle East, NETSCOUT, discusses that…
Microsoft reveals Top Three teams for Imagine Cup!

Microsoft reveals Top Three teams for Imagine Cup!

Today marks a pivotal moment in the 2024 Imagine Cup as Microsoft reveal…
OPPO collaborates with startups for tech advancements

OPPO collaborates with startups for tech advancements

Today, with 150 million startups worldwide and another 50…
TikTok awards women entrepreneurs in Riyadh

TikTok awards women entrepreneurs in Riyadh

TikTok MENA celebrated the conclusion of the second edition of…