Ahmad Saad, Regional Sales Manager, Saudi Arabia, Liferay Middle East, discusses in detail the key features and advantages its digital experience platform offers Saudi enterprises. He further highlights that the company focuses on expanding its reach in the Saudi market through partnerships, and participation in LEAP 2024 is part of the same strategy.
How would you define your company, and what sets you apart from your competition?
Liferay isn’t just any digital experience platform (DXP) – it’s an open-source powerhouse built for customization, scalability, and fostering meaningful connections. Whether it’s websites, mobile apps, or portals, Liferay empowers organizations to create unique digital experiences for customers, employees, and partners.
Here’s what sets Liferay apart:
- Built on open-source: Embrace innovation and collaboration with freely accessible source code that allows for easy modification and extension.
- Tailored to your needs: Liferay’s flexibility shines through with robust APIs, frameworks, and development tools, letting you build custom solutions and integrate seamlessly with other systems.
- Scales with you: High traffic volumes and complex digital ecosystems are no sweat for Liferay. Its performance-driven architecture ensures fast response times and reliable operation, even under heavy loads.
All our capabilities are built in-house, not via accusations, making the platform natively integrated. Lastly, Liferay’s commitment to open-source values, flexibility, scalability, and collaboration empowers organizations to deliver exceptional digital experiences that stand out from the crowd.
What specific products or services did your company showcase at the recently concluded LEAP event, and what makes them innovative or unique?
Liferay offers a cloud-powered, open-source Digital Experience Platform (DXP) focusing on personalized customer experiences with AI-enhanced features. Now fully available on Google Cloud Marketplace with all functionalities, it leverages the robust infrastructure of Google Cloud Platform (GCP) in Saudi Arabia for secure, scalable deployment. The platform supports low-code customization and seamless integration with existing systems to enhance digital interactions across industries. Aligned with a Cloud-First Policy, Liferay accelerates innovation and improves operational efficiency, simplifying technology adoption for widespread digital transformation.
Can you share any recent success stories or milestones achieved by your company in Saudi Arabia?
Liferay has collaborated with prominent organizations in Saudi Arabia, marking significant achievements in delivering cutting-edge digital experiences. Strategic partnerships with major organizations such as Riyad Bank to launch their updated website utilizing Liferay’s DXP to achieve digital transformation goals. Another collaboration was with Red Sea Global (RSG), which focused on enhancing web-based customer interactions through the redevelopment of its websites, supported by Liferay’s cloud solutions, demonstrating RSG’s efforts to elevate digital customer experiences aligning with the national agenda to advance digital capabilities. Similarly, Liferay has achieved several other public and private success stories and milestones in Saudi Arabia, highlighting our commitment to delivering innovative digital solutions tailored to the market’s needs.
What opportunities do you see for collaboration or partnerships with other companies in Saudi Arabia’s business ecosystem?
Saudi Arabia is a crucial market with immense potential for growth and innovation, particularly in enhancing digital experiences to prioritize people’s needs. Moreover, even with the federal government’s focus on creating rich, authenticated, and personalized experiences, there’s a significant opportunity for collaboration. Platforms prioritizing data security and privacy are essential, especially as the country relies heavily on digital interactions for vital daily services like healthcare, security, trade, and municipal services. This shift towards consolidated digital experiences within the government and across other fast-growing sectors like Telco, FSI, and Retail presents numerous opportunities for collaboration and partnerships within Saudi Arabia’s dynamic business ecosystem. By joining forces with local companies and government entities, we can leverage their expertise and insights to tailor our solutions to meet the market’s specific needs.
We look forward to driving innovation together, enhancing digital experiences, and contributing towards economic diversification and technological advancement.
How does your company stay abreast of emerging trends and technologies in your industry, and how do you integrate them into your offerings?
At Liferay, we stay abreast of emerging trends and technologies through continuous monitoring and engagement with the larger tech ecosystem and our customers. Moreover, we constantly invest in ongoing training and development for our team. By leveraging these insights and resources, we ensure that we offer cutting-edge solutions aligned with the evolving needs of our customers. For example, Liferay employs AI algorithms to examine user behaviour, preferences, and previous interactions on the website. Utilizing this analysis, the platform dynamically creates tailored content suggestions for individual users, including articles, videos, or product offerings, to boost engagement and conversion rates.
Liferay integrates AI-based content tagging and categorization tools to automatically analyze and classify new content uploaded to the platform. This streamlines content management processes improve search accuracy and ensures consistent metadata tagging across the site.
Also, because of Liferay’s open-source and Community Engagement, Liferay can maintain an active community of developers, contributors, and enthusiasts who collaborate on open-source projects and share knowledge and insights about emerging technologies. This vibrant community ecosystem helps Liferay stay connected to the industry’s pulse and leverage its members’ collective intelligence.
What are some of the key challenges your company faces in the Saudi Arabian market, and how do you address them?
Inconsistent and non-tailored user experiences present significant hurdles for regional enterprises striving to develop customized solutions aligned with their business objectives, impacting overall customer satisfaction. Additionally, integrating modern technologies with legacy systems remains a key challenge. However, Saudi Vision 2030 provides a unique opportunity, with many new projects serving as greenfield sites accessible from legacy constraints.
At Liferay, we specialize in modern and legacy system integration to ensure seamless transitions and modernization efforts. Liferay’s DXP accommodates diverse environments, enabling organizations to embrace cutting-edge technologies while preserving legacy systems. Through close collaboration with clients, we tailor our solutions for effective digital experience journeys, emphasizing user-centric design, security resilience, and scalable technology infrastructures.
What are your company’s future plans or goals for expansion and growth in Saudi Arabia and beyond?
Liferay’s plans entail strategic partnerships, expanded channel alliances, and industry-focused growth in Saudi Arabia while capitalizing on the country’s firm reliance on cloud computing and open-source solutions to align its economic diversification goals. We will continue prioritising innovation and customer-centric solutions, particularly in thriving sectors such as Manufacturing, FSI, Telco, and the public sector. We aim to deepen our presence in Saudi Arabia, aligning with the nation’s goals while expanding our footprint in the ME and globally. By empowering organizations with compelling digital experiences, we strive to foster growth and success in an ever-evolving digital landscape.
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