Exabeam has unveiled the Exabeam APEX Partner Program, a modernized, partner-informed global channel initiative built to meet the evolving demands of today’s cybersecurity landscape.
As a channel-first company, Exabeam has consistently evolved its partner program over time to meet the ongoing needs of its business partners. Far more than a channel refresh, the new Exabeam APEX Partner Program is a bold step forward, directly addressing persistent industry frustrations around rigid tiering, limited autonomy, and inconsistent regional support. It reflects insights gathered from a Voice of the Partner survey, one-on-one interviews, and post-merger insights which underscore the long-term commitment Exabeam has to transparency, enablement, and shared success.
“At Exabeam, we’re committed to delivering a partner experience that’s modern, meaningful, and built to last,” said Craig Patterson, Global Channel Chief at Exabeam. “Too many programs in the market are rigid, complex, and disconnected from what partners actually need. We listened, and we built something different. APEX prioritizes competency over contracts, enablement over transactions, and collaboration over assumptions. With 97% of our business running through the channel, this is a structural reinvention, co-designed with partners to deliver measurable value, real-world impact, and long-term growth.”
By eliminating legacy obstacles and overcomplicated processes, the Exabeam APEX Partner Program empowers partners with greater flexibility, faster onboarding, and deeper collaboration. Its streamlined, competency-based framework simplifies licensing, improving margins, and enables a faster, more equitable path to value in a competitive cybersecurity market.
“We believe the best outcomes are achieved with customer-obsessed partners, by design,” said Chris O’Malley, CEO at Exabeam. “The Exabeam APEX Partner Program represents more than a relaunch — it’s a renewed commitment to being a truly partner-first company in best serving customers. We are leaning in, investing in our partners, and working shoulder-to-shoulder to extend our reach, accelerate time to value, and drive success for our customers.”
Listening, Learning, and Delivering for the Channel
In preparation for the launch of the Exabeam APEX Partner Program, Exabeam launched its global Voice of the Partner survey in Q1 2025 to identify the specific needs of VARs, MSPs, and MSSPs around the world. The insights received shaped a persona-driven program with clear enablement paths, simplified structures, and meaningful regional adaptability. Building on those insights, Exabeam is also introducing two new routes to market: Technology Solution Distributors (TSDs) and a dedicated referral track for consultants, advisors, and ecosystem alliances.
A key evolution of the Exabeam APEX Partner Program is the shift to a competency-based tiering model that rewards performance, not just sales volume. According to the Voice of the Partner survey, 27% of partners ranked training, certifications, and business development as their top priorities, nearly double the 14% who cited incentives and rebates. The new program reflects this shift, aligning advancement with strategic enablement and technical expertise, and delivering a transparent, achievable path to greater opportunities.
Key elements of the Exabeam APEX Partner Program include:
- Flexible, Competency-Based Tiering: Advancement is earned through certifications, specializations, and customer success, not arbitrary revenue thresholds.
- Clear, Predictable Incentives: Starting discounts, stackable rebates, and commitment accelerators drive profitability and reward investment.
- Simplified Onboarding and Pricing: Streamlined processes that reduce friction and boost partner profitability.
- Revamped Role-Based Enablement: Training and certifications aligned with the Exabeam product roadmap to accelerate time-to-value and support innovation.
- Integrated Go-to-Market Alignment: Enhanced collaboration across Sales, Marketing, Product, and Support ensures a consistent and scalable partner experience.
- Global Alignment with Local Flexibility: Regions can add or waive requirements based on local market realities, while maintaining consistency in structure and benefits
