Ericsson today announced that it will be present at LEAP 2026, taking place August 31 to September 03, 2026, at the Riyadh Exhibition and Convention Center, Malham. This will be Ericsson’s fifth consecutive year at this exhibition, demonstrating its continued commitment to Saudi Vision 2030 and the Kingdom’s digital future.
Ericsson will showcase advanced solutions,live technology demonstrations and share insights into how 5G, artificial intelligence (AI) and programmable networks are shaping the next phase of Saudi Arabia’s digital transformation.
Under the theme “Enter New Horizons”, Ericsson will present how communications service providers and enterprises can use 5G Standalone, programmable networks, and AI-driven automation to enable new services, improve network operations, support emerging AI-driven applications, and scale digital infrastructure across the Kingdom.
Through collaboration with communication service providers, enterprises, and public-sector stakeholders, Ericsson continues to support the development of advanced connectivity that enables new digital services, strengthens industry innovation, and contributes to Saudi Arabia’s long-term digital transformation.
Ericsson’s booth will feature interactive demonstrations and technical sessions highlighting innovations across 5G Advanced, artificial intelligence and mission-critical networks. Visitors will explore use cases including augmented reality experiences, differentiated connectivity and mission-critical network scenarios, providing insight into future networks and how advanced connectivity platforms are enabling industries to digitalise operations, improve efficiency and unlock new service opportunities.
Håkan Cervell, President of Ericsson Saudi Arabia, says: “LEAP provides an important platform for Ericsson to showcase how our innovations are supporting Saudi Arabia’s digital transformation. Through advancements in 5G, AI and programmable networks, we are enabling service providers and enterprises to strengthen digital infrastructure, unlock new opportunities and support the Kingdom’s Vision 2030 ambitions and long-term digital future.”
As Ericsson marks 150 years of shaping communications, the company also recognizes a partnership with Saudi Arabia spanning almost half a century. Over nearly five decades, Ericsson has supported the development of the Kingdom’s communications networks, from early telecommunications infrastructure to the deployment of 5G and advanced digital services.
Visit Ericsson at Hall 1, Big Tech Zone at LEAP 2026 to explore the future of connectivity.
