Nintex to invest in expanding the Saudi partner ecosystem

Nintex to invest in expanding the Saudi partner ecosystem

Nintex today reaffirmed its commitment to building a long-term partner ecosystem in Saudi Arabia, as the Kingdom’s Year of Artificial Intelligence drives growing demand for automation and orchestration across regulated industries.

The announcement comes as Saudi Arabia’s Council of Ministers has declared 2026 the Year of Artificial Intelligence, backed by a national AI investment pipeline exceeding $100 billion. The Kingdom has built a full sovereign AI stack, from national compute and data infrastructure through to homegrown models such as HUMAIN’s Arabic first ALLaM, giving organisations across government and enterprise the tools to build AI capability locally.

Nintex’s commitment to the Kingdom is not new. The company opened an office in Riyadh’s Al Olaya business district in 2024, building out local teams across sales, customer success and channel and alliances to support Saudi customers and partners on the ground. Since then, demand has continued to build. Recent Nintex research, based on a survey of more than 500 Saudi organisations, found that 63 percent plan to implement a formal automation strategy within the next seven to twelve months, with 62 percent saying that combining AI with automation delivers the strongest business outcomes.

Nintex research has also found that 86 percent of Saudi leaders see automation as the essential first step before AI can deliver value. Nintex puts forward that the gap sits not at the model layer, but at the process layer, where people, systems, data and rules actually meet, and that closing it is where partners play a critical role in helping organisations move from pilot to production.

That is the focus of a keynote Nintex will deliver at its stand during LEAP 2026, where the company will set out how Nintex Automation K2, its locally hosted platform, embeds AI into governed workflows within an organisation’s own environment. Aligned with the requirements of Saudi NCA and SDAIA regulations, this gives organisations the freedom to choose and change the AI model behind each process, from ALLaM for Arabic language services to fully private, on premises models.

Mamoun Rahhal, Managing Director for Saudi Arabia and Upper Gulf at Nintex, said: “Our partners are how we truly scale in the Kingdom. We focus on training, enabling and educating local Saudi partners who are genuinely willing to invest in supporting the Kingdom’s vision, especially around orchestration, in regulated industries like banking, government and healthcare. As Vision 2030 unfolds, we’re building an ecosystem for the long term, encouraging partners to widen their expertise and keep pace with the Kingdom’s growth.”

As part of this ecosystem approach, Nintex has announced Alnafitha IT as a partner in Saudi Arabia. The partnership combines Nintex’s process automation and orchestration technology with Alnafitha IT’s local implementation, integration and customer-support capabilities. Together, the companies will help Saudi organisations modernise complex processes while addressing local operational, data-governance and cybersecurity requirements.

Nintex will be exhibiting throughout LEAP 2026 and invites attendees to visit its stand to see Nintex Automation K2 in action.

 

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