neofashion.ai, an AI content platform for fashion retailers built by UAE-based Fipera, opened self-serve access at neofashion.ai, allowing any fashion brand to generate on-brand product photography, video, and marketing or campaign content directly from its own product photos and references. The launch follows a private beta in which three global apparel brands used the platform in live production, generating on-model photography, e-commerce packshots, and campaign video from their own product images.
Brand DNA Integration
Unlike general-purpose image generators, neofashion.ai keeps every brand’s product references, saved model personas, and brand profile isolated inside its own workspace and uses them directly to condition each generation. Outputs carry that brand’s casting, fabric behavior, lighting, and mood consistently across large catalogs, and a brand’s images and settings are never shared across customers or used to train another customer’s output.
The platform is built to be accessible to businesses of every size, not only large retailers. Pricing is self-serve and credit-based with a free tier, so an independent boutique or small e-commerce label can start generating professional imagery the same day it signs up, with no sales calls and no minimum volume. Larger brands move to paid plans as they grow, while enterprise customers add extra fine-tuning controls, API access, and service-level agreements.
Generate inside Shopify
Modules cover the full production pipeline — on-model photography, sketch-to-photo, flat lay and cut-out packshots, studio photos, campaign video, and batch tools for seasonal collections — alongside a native Shopify integration that lets merchants generate and attach product imagery directly from their store catalog, inside Shopify.
neofashion.ai was designed and engineered in the UAE, drawing on Fipera’s operating experience in fashion trading and retail commerce. The company positions the launch as part of the UAE’s push, under its National AI Strategy 2031 and D33 economic agenda, to export AI products rather than only adopt them.
Following the commercial launch, Fipera is also opening conversations with strategic and institutional investors to accelerate enterprise expansion across the GCC, Europe, and Asia.
“Fashion brands don’t have a creativity problem, they have a consistency and cost problem,” said Ali Alkan, founder of Fipera. “Our beta brands are producing catalog-scale imagery in hours instead of weeks, and it looks unmistakably like their brand, because every generation is grounded in their own references, not a generic average, with low cost.”
